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Content Ready to the Rescue (Why You Should Ditch the Content Mills)

By August 20, 2019No Comments

Truth? There are tons of websites out there where you can buy cheap articles to fill up your website’s pages.

The problem? Cheap articles usually come from content mills, where the owners pay relatively low writing and editing wages… and get exactly what they pay for.

In other words, they’re usually bland and boring — if they’re any good at all. 

Those writers couldn’t care less about your business, your website, your brand or your message. They’re moving from task to task, trying to scratch out a living, and the articles they’re creating for you are simply items on the to-do list. They may even be great writers, but creativity goes out the window when you’re trying to survive on chump change.

You’re going to get what you pay for — and that does not mean you’re going to end up with the best content possible. Not even close.

So what’s the solution? Quality over quantity, of course.

That’s exactly what we offer here at Content Ready.

Better Content, Better Titles, More Traffic

There are a lot of great writers out there, many of which have fantastic ideas. But do they really understand consumer engagement? If not, it won’t matter how much content you publish; especially if that content is hidden behind a sub-par title.

The title itself can make or break your article. A weapons grade title needs to be creative enough to stand out in a sea of similar ideas, but it also needs to be a true representation of the content inside. Click-bait titles might trick people into visiting your website once, but they actually prevent visitors from returning, much less sharing your site. And word of mouth always has been and always will be the best form of advertisement. What do you want readers to say about yours?

The team at Content Ready takes publishing seriously, with loyalty to the reader AND the client. We do regular retrospective analyses of our work, utilizing Google Analytics, Email Sending Platform (ESP) reports and other elements to understand exactly what titles and content are benefiting your brand. This type of ongoing effort ensures your content investment is bringing you the best ROI.

We know exactly what it takes to achieve a higher click-through rate (CTR), and our numbers speak for themselves. The average title may generate a CTR of 1-2; but we actually know which titles, topics, and patterns pull 3-5% while others struggle to engage.

Clicks alone are meaningless if no one trusts your brand. You can’t develop that type of consumer trust if you don’t offer quality material. We live in a fast-paced world and readers hate wasting their time. They keep track of the sites they feel are useful and are quick to avoid the ones that have offended them in some way. The titles we create for your brand will not only generate the CTR you need, but will ensure your brand avoids developing a reputation for misleading and disappointing your readership.

How Do We Do It?

We can’t give away all of our secrets, but we’ll tell you this: There isn’t a single piece of content put together by ContentReady that leaves our hands without having at least three sets of eyes on it first:

  • Your content manager will be your main contact point. They’ll work with you to understand and develop your brand’s written voice. They oversee each project and make sure the content produced is exactly what you’re looking for, working with both the writers and editors before delivering your finished product.
  • Our writers are held to high journalistic standards. They dig to the source of each topic, using only respected authorities as their resources. They’re trained to understand your brand and its voice, creating seamless content that belongs on your pages.
  • Our editors don’t just check for typos and grammar errors. They play a huge role in maintaining your brand’s voice, digging deep to make sure the content created for your site is well developed. Our writers may shine on their own, but our editors add that extra sparkle every brand deserves.

Working with Content Ready isn’t as simple as placing an order and receiving your deliverables. When you work with us, you become a part of the family — one where every member of the strategy team is focused on your best interests and the success of your business. And if you don’t want to deal with the content at all, we offer end-to-end packages that cover not just content, but site operations and newsletter delivery as well. We want nothing other than to see your brand succeed and grow.

What’s the point in publishing if your readers won’t come back for more?

Let us take the lead.