Professional Content Creation Services
Content Planning & Strategy
Great content isn’t simply written, it’s “produced” after sufficient collaboration, creation of a solid written plan, coupled with a very thoughtful and detailed Creative Brief and a Topic Matrix. Writers tend to be terrible at coming up with truly effective titles. Our Content Managers go through extensive training in direct response copywriting. They will create the titles and intro hook to make the writer’s job much easier. With those documents ready, writer recruitment, training and assignments tend to be far more productive.
Even the best writers can’t deliver high enough quality work alone. It takes multiple steps and multiple people with different skills to produce feature-worthy content. After the writer’s drafts are submitted, a senior level editor will usually see major opportunities for improvement. The key to content greatness is setting the expectation and affording the time and effort to iterate a make notable improvements. The next step involves a plagiarism and fact check to eliminate duplicate content and poorly substantiated claims. The last step is a Chief Editor putting eyes on the work for the first time. The Chief Editor will make minor edits and accept or send it back to the team to rework based on their comments.
Content Management Services
The Content Manager will source one or more licensed images for each article, typeset, format and present the deliverable to the client. New client projects can take more feedback in the beginning and much less over time.
The Content Manager’s job is to become a trusted extension of the Client’s team consistently delivering killer content and even doing the final publishing on the client’s website.
Content Performance Services
The Content Ready team is comprised of experienced content marketers. We live by the saying; “you can’t improve what you don’t measure.” We have the systems and experience to promote content, track content engagement and even measure the financial performance of each piece of content we create. Tracking engagement and financial performance metrics of content allow the Content Manager and the client to see new opportunities and seek continuous improvements through retrospective analysis.